Most B2B exhibiting teams come home with a contact count and nothing else. No quality signal. No engagement data. No rep comparison. No cross-event analysis. A number without context isn't a report — it's a headcount.
BoothMaven's analytics are built around the three directions every event should move your business: visitors becoming contacts, conversations becoming meetings, and booth content becoming tracked buyer signals — each layer building on the last.
The Contacts pillar goes far beyond a headcount. It breaks down every captured contact by lead score tier, capture method — badge scan, card OCR, manual entry — qualifying question summary, and enriched demographic data. You see at a glance whether your conference contacts were higher quality than last quarter's exhibition contacts, and where to focus next year's budget.
Action built in: Contacts with qualifying gaps surface as re-qualifying candidates with a one-tap action — no manual list-building in your CRM required.
The Meetings pillar answers the question every Sales Director asks: how many conversations became real pipeline opportunities? Not just "how many talks did we have" but how many became confirmed calendar meetings, what percentage completed, and what was the average lead score of the contacts who agreed to meet.
The meeting funnel — booked, completed, rescheduled, no-show — is visible per rep and per event. On Business plan, outcomes sync to Salesforce Activities with two-way calendar integration, so your CRM shows exactly which opportunities started at which event.
The Content pillar is BoothMaven's differentiator — it has no equivalent in any other event lead capture tool. It shows which documents were opened, which videos were played, which microsites were visited, and — critically — which named contacts did each of those things. Not aggregate statistics. Named people.
When your pricing sheet is viewed 14 times in the 72 hours after an exhibition, and you can see exactly which 14 contacts opened it, that is actionable intelligence. The Content pillar turns your booth material into a live buyer intent signal feed — and updates lead scores automatically when signals arrive post-event.
No competitor tracks content engagement by named contact at event level. This is BoothMaven's Layer 3 advantage — the only analytics pillar without a competitive equivalent.
Per-event reports tell you what happened. Cross-event intelligence tells you whether the pattern is worth repeating. Business plan builds a unified view across your entire event programme — every conference, every exhibition, every year.
A unified view of every contact across your entire programme. Score trajectory matters — a contact who scored 58 at an exhibition and 84 at a conference six months later is a buying-signal the per-event view misses entirely. Business plan only.
Per-rep breakdown for every event: leads, hot leads, qualifying completion rate, meetings booked, meeting completion rate. Live during the event from the web portal. No phone call to the show floor required. Essential and Business plans.
Contacts, score distribution, meetings, content signals, top-performing content, CRM sync confirmation, team performance, pipeline attributed. Formatted for a 5-minute VP review. No spreadsheet. No manual work. Delivered automatically on Essential and Business plans.
A badge scanner CSV gives you a list of names and emails. BoothMaven adds three layers: contact quality (lead scores, qualifying answer summary, Apollo enrichment data), meeting activity (how many conversations became confirmed meetings, completion rate, average score of meeting contacts), and content engagement (which named contacts opened which documents and videos — including post-event opens days after the show closes). The Content pillar has no equivalent in any other event lead capture or trade show analytics tool.
Yes — on Business plan, the Cross-Event Contact Intelligence Report compares cost-per-qualified-lead, pipeline contribution by event, contact score trajectory across shows, and meeting conversion rates across your full programme. Because every contact syncs to HubSpot or Salesforce with event source tagging, your CRM can run pipeline attribution by event name at any time. The Business plan custom dashboard builder lets you build a permanent cross-event view inside BoothMaven.
Basic lead count and CSV export are available on Capture ($49/month). Full per-event analytics — score distribution, team performance, content signals, qualifying question summary, meeting breakdown, and the auto-generated post-event ROI report — are available on Essential ($149/month) and Business ($399/month). Cross-event intelligence, the custom dashboard builder, and per-block microsite analytics require Business. All monthly plans cover unlimited events with no per-event fee.
Both. The web portal dashboard updates live as captures happen on the show floor — contacts, score distribution, meetings booked, and content signals are all visible in real time. This means a Marketing Manager back at the office can monitor a conference or exhibition as it happens, without being there. The post-event ROI report is auto-generated within 48 hours of the event close and adds aggregate summaries and the team performance comparison.
Contacts, meetings, and content signals per event — plus cross-event intelligence, rep performance, and a VP-ready report auto-generated 48 hours after every event, conference, and exhibition.
