Description of Service

BoothMaven provides a cloud-based Software-as-a-Service (SaaS) event lead capture and management platform (the "Service" or "Services"). The Service enables exhibitors and event professionals to capture, manage, enrich, and engage with leads at trade shows, conferences, and similar events.

The Service includes, but is not limited to, the following features and technologies:

• Lead capture via digital business card scanning, QR codes, and manual entry
• AI-powered Optical Character Recognition (OCR) for business card image-to-text conversion, powered by Mistral AI, NVideo, and DeepSeek APIs
• Lead data enrichment powered by Apollo.ai integration
• Personalised AI-generated microsites for each captured lead, built using DeepSeek and Claude AI services
• Real-time, built-in analytics dashboard (no third-party analytics services are used within the application)
• Secure file, image, and document storage on Amazon S3 (AWS Europe data centre)
• Email communications via Amazon SES (Simple Email Service), or Customer-configured SMTP settings
• Mobile and web interfaces for event booth staff

The Customer is responsible for maintaining their own internet access and compatible devices to use the Service. BoothMaven's platform infrastructure is hosted on Amazon Web Services (AWS) in the European Region (EU data centres).

Modification of Terms of Service

BoothMaven reserves the right to update, revise, or replace any portion of these Terms of Service at any time. Updated terms will be published on our website at www.boothmaven.com/terms-of-service with a revised "Last Updated" date. We will make reasonable efforts to notify active customers of material changes via email or in-platform notification.

Any new features, tools, integrations, or services added to the platform shall be subject to these Terms of Service. Your continued use of the Service following the posting of updated terms constitutes your acceptance of those changes. If any modification materially and adversely affects your rights, you may terminate your subscription with written notice prior to the renewal date.

General Account Terms

1. Access to the Service is restricted to the Customer and the authorised Users to whom the Customer has granted access, subject to applicable subscription payments.
2. Usernames and passwords are personal credentials and form part of the Customer's Confidential Information. Customers are fully liable for all acts and omissions of their authorised Users and agree to indemnify BoothMaven against all claims arising from such acts or omissions.
3. You are responsible for maintaining the security of your account credentials. BoothMaven cannot and will not be held responsible for any loss or damage arising from failure to comply with this obligation.
4. Customers may not use the Service for any illegal, fraudulent, or unauthorised purpose, and must comply with all applicable laws and regulations in their jurisdiction, including but not limited to data protection laws, export control laws, and anti-spam regulations.
5. BoothMaven may update the Service periodically to introduce new features, improve performance, or address security concerns. Planned maintenance windows will be communicated in advance where possible.
6. The Customer is solely responsible for all applicable taxes. BoothMaven will invoice taxes where legally required. Bank transfer charges for international payments shall be borne by the Customer; the full invoice amount must be received without deductions.
7. Except as expressly stated in this Agreement, neither party grants the other any rights to its intellectual property. The Customer owns all Customer Data; BoothMaven owns all rights in the Service.

Payment, Billing, and Subscription Terms

4.1 Free Trial

BoothMaven may offer a free trial period that does not require a credit card. At the end of the free trial, you must subscribe to a paid plan to continue accessing the Service.

4.2 Subscription Plans

4.3 Billing and Non-Refund Policy

1. All subscription fees are billed in advance and are non-refundable. There are no refunds or credits for partial months or unused portions of a subscription term.
2. Subscription fees are subject to change. BoothMaven will provide at least thirty (30) days' advance notice of any price changes before they take effect.
3. In the event of non-payment, BoothMaven reserves the right to suspend or terminate access to the Service immediately without liability. Reinstatement of access following suspension for non-payment may incur a reinstatement fee.
4. Enterprise customers may request a paper contract with alternate billing arrangements, including purchase orders, at BoothMaven's sole discretion.

4.4 Misuse of Subscription Plans

Misuse of subscription plans is strictly prohibited and may result in immediate suspension or termination without refund. Misuse includes, but is not limited to:

• Sharing login credentials or account access across multiple organisations or legal entities
• Using a Single Event plan for multiple events by activating and reactivating across different events
• Circumventing usage limits, seat limits, or feature restrictions applicable to a subscribed plan
• Reselling or sublicensing access to the Service to third parties without express written consent from BoothMaven
• Creating multiple accounts to exploit free trial periods or promotional offers

Data Ownership and Data Processing Agreement

5.1 Customer Data Ownership

All data uploaded, created, or otherwise submitted by the Customer or its Users through the Service ("Customer Data") remains the exclusive property of the Customer at all times. BoothMaven makes no claim of ownership over any Customer Data and will not use Customer Data for any purpose other than as expressly stated in this Agreement.

The Customer is solely responsible for: the accuracy, quality, integrity, legality, and appropriateness of all Customer Data; obtaining all necessary consents and rights from data subjects; and compliance with all applicable data protection laws, including GDPR, CCPA, and applicable Indian data protection legislation.

5.2 Data Processing Agreement (DPA)

In providing the Service, BoothMaven processes personal data on behalf of the Customer strictly in accordance with the Customer's documented instructions. BoothMaven shall:

• Process Customer Data only for the purposes of providing and improving the Service as agreed
• Implement appropriate technical and organisational measures to protect Customer Data against unauthorised access, disclosure, alteration, or destruction
• Not transfer or disclose Customer Data to any third party except as required to provide the Service or as required by applicable law
• Promptly notify the Customer of any data breach affecting Customer Data upon becoming aware of such breach
• Assist the Customer in complying with its obligations as Data Controller, including responding to data subject requests
• Delete or return all Customer Data upon termination of this Agreement as specified in Section 5.5

5.3 Authorised Sub-Processors

To deliver the Service, BoothMaven engages carefully selected third-party service providers ("Sub-Processors") who process Customer Data on BoothMaven's behalf, under contractual obligations no less protective than those in this Agreement.

5.4 Data Storage, Backup, and Restoration

Customer Data is stored securely on BoothMaven's cloud infrastructure within EU-region data centres. BoothMaven implements the following backup and restoration practices:

• Backup Frequency: Automated database backups are performed every one (1) hour.
• Backup Retention: Backups are retained for a minimum of 30 days.
• Restoration Policy: In the event of data loss or corruption, BoothMaven will restore from the most recent available backup in consultation with the Customer.
• Limitation: Restoration may result in loss of data created in the interval between the last backup and the incident. BoothMaven will make commercially reasonable efforts to minimise data loss.
• Notification: The Customer will be notified without undue delay of any confirmed data loss incident.

5.5 Data Retention and Deletion

1. Upon termination or non-renewal of a subscription, BoothMaven will, upon written request from the Customer, provide all Customer Data in a generally accessible format within thirty (30) days of the end of the subscription term.
2. After the 30-day window, BoothMaven may delete the Customer's account and all associated Customer Data from active systems.
3. Residual copies of Customer Data may persist on replication, backup, and high-availability servers for up to ninety (90) days following account termination, after which they will be completely purged.
4. Certain billing, invoicing, and subscription data may be retained beyond the above periods solely for accounting and legal compliance purposes.

5.6 Customer Promotional Consent

By agreeing to these terms, you consent to BoothMaven identifying you as a Customer and generally describing the nature of its services to you in promotional materials, press releases, proposals, and presentations. This may include use of your company name and logo. You may withdraw this consent at any time by written notice to BoothMaven.

Email and Communication Services

6.1 BoothMaven-Managed Email Service

By default, outbound emails generated through the Service are delivered via BoothMaven's managed email infrastructure. Please note the following:

• Email delivery is subject to the policies and limitations of Amazon SES and the recipient's email provider
• BoothMaven does not guarantee immediate delivery of all outbound emails; delays may occur due to factors outside BoothMaven's control
• BoothMaven is not liable for email non-delivery or delays caused by third-party infrastructure

6.2 Customer-Configured SMTP

Customers may configure the Service to use their own SMTP server or email service provider. Where a Customer elects to use their own SMTP configuration:

• The Customer assumes full responsibility for the configuration, deliverability, security, and compliance of emails sent via their SMTP settings
• BoothMaven bears no responsibility or liability for email delivery failures, delays, bounces, or other issues arising from the Customer's own SMTP service
• The Customer is responsible for ensuring their SMTP provider complies with applicable anti-spam laws (e.g. CAN-SPAM Act, GDPR email regulations)
• BoothMaven will not have access to the content of emails sent via Customer-managed SMTP unless explicitly shared by the Customer

Artificial Intelligence and Third-Party Services

BoothMaven integrates proprietary and third-party artificial intelligence, machine learning, and data services to power core features of the platform. By using the Service, you acknowledge and agree to the following terms governing these capabilities.

7.1 AI-Powered Image Processing and OCR

Certain features, including business card scanning and lead capture, use AI and OCR technology to convert images into structured text data. You acknowledge and agree that:

• OCR and AI image processing results may not be perfectly accurate and are subject to the inherent limitations of the underlying technology
• The accuracy and quality of AI-processed output depends on factors such as image clarity, lighting conditions, and the legibility of source documents
• BoothMaven does not guarantee the accuracy, completeness, or reliability of any AI-generated output and accepts no liability for errors in OCR or image processing results
• You are responsible for verifying all AI-generated or processed data before relying on it for business decisions

7.2 AI-Generated Content (Personalised Microsites)

BoothMaven uses AI services to generate personalised content, including lead microsites, on your behalf. You acknowledge and agree that:

• AI-generated content is provided on an 'as-is' basis and BoothMaven makes no warranty as to its accuracy, completeness, fitness for purpose, or appropriateness for any specific audience
• BoothMaven does not use Customer Data to train its AI models or those of its AI service providers, except as strictly necessary to generate the requested output
• AI-generated content should be reviewed by the Customer before distribution; BoothMaven is not responsible for any consequences arising from the use of AI-generated content without review

7.3 Lead Data Enrichment

BoothMaven offers optional lead data enrichment features that supplement captured lead records with additional professional and company information sourced from third-party data providers. You acknowledge and agree that:

• Enrichment data is sourced from third-party databases and its accuracy, currency, and completeness cannot be guaranteed by BoothMaven
• BoothMaven is not responsible for any inaccuracies, omissions, or outdated information provided through lead enrichment features
• You are solely responsible for ensuring that your use of enriched data complies with applicable data protection laws and the privacy rights of the individuals concerned

7.4 General AI and Third-Party Service Disclaimer

BoothMaven makes no representations or warranties regarding the performance, accuracy, or reliability of any third-party artificial intelligence or data service integrated into the platform. BoothMaven shall not be liable for any errors, omissions, or failures attributable to third-party AI or data services.

7.5 Analytics

BoothMaven's in-application analytics are built-in and operate in real time. No third-party analytics services, tracking scripts, or cookies are deployed within the BoothMaven application. A third-party web analytics tool is used exclusively on BoothMaven's public-facing marketing website (www.boothmaven.com) to understand general visitor behaviour. This tracking does not extend to the application and does not involve Customer Data or lead data.

Infrastructure, Uptime, and Service Availability

8.1 Hosting Infrastructure

The BoothMaven platform is hosted on enterprise-grade cloud infrastructure located exclusively within the European Union (EU data centres). This ensures that Customer Data remains within the EU and supports compliance with EU data protection standards, including GDPR data residency requirements.

8.2 Uptime Guarantee

Uptime credits are the Customer's sole and exclusive remedy for any service unavailability. Credits will not be issued for downtime arising from:

• Customer's own network or infrastructure issues
• Force majeure events (natural disasters, war, pandemic, government actions)
• Scheduled maintenance (communicated in advance)
• Actions or omissions by Customer or third parties
• Denial of service attacks or malicious activity beyond BoothMaven's reasonable control

User Content

9.1 Definition

Users may submit, upload, transmit, or otherwise provide content through the Service, including but not limited to text, images, business card scans, documents, files, contact information, and event materials (collectively, "User Content").

9.2 Ownership

All User Content remains the intellectual property of the Customer or the respective User who created it. By submitting User Content, you grant BoothMaven a limited, non-exclusive, royalty-free, worldwide licence to store, process, display, and transmit User Content solely to the extent necessary to deliver the Service to you.

9.3 Content Standards

You represent, warrant, and agree that all User Content submitted through the Service will:

• Be accurate, truthful, and not misleading
• Not infringe any third party's intellectual property rights, privacy rights, or other legal rights
• Not contain any material that is defamatory, offensive, hateful, inflammatory, or objectionable
• Not promote or depict sexually explicit content, pornography, or any content of a sexual nature involving minors
• Not promote violence, self-harm, discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
• Not violate any applicable law, regulation, or court order
• Not contain viruses, malware, or any other harmful or disruptive code

9.4 Prohibited Content

The BoothMaven platform is designed exclusively for professional business and event use. The submission, upload, distribution, or display of sexually explicit, pornographic, or adult-only content through the Service is strictly prohibited, regardless of whether such content is legal in the Customer's jurisdiction. Violation of this prohibition will result in immediate account suspension and potential permanent termination without refund.

9.5 Content Monitoring and Removal

BoothMaven reserves the right (but not the obligation) to review, monitor, edit, or remove any User Content that violates these terms, applicable law, or that BoothMaven reasonably determines to be harmful or inappropriate. BoothMaven will make reasonable efforts to notify the Customer of removed content where legally permissible.

9.6 Customer Indemnification

You agree to indemnify and hold harmless BoothMaven, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from User Content submitted through your account or any violation of these User Content provisions.

Restrictions on Use and Acceptable Use Policy

In addition to all other terms in this Agreement, you shall not:

• Transfer, resell, sublicense, or make the Service available to any third party without prior written consent from BoothMaven
• Use the Service to provide competing software or services to third parties
• Use the Service for spamming, unsolicited bulk communications, or any other illegal purpose
• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code or underlying algorithms of the Service
• Build a product, service, or feature that competes with BoothMaven using information obtained through the Service
• Copy, reproduce, or imitate the features, functions, graphics, or user interface of the Service
• Access the Service through any automated means (e.g., bots, scrapers) except via officially supported APIs
• Attempt to gain unauthorised access to any part of the Service or its related systems
• Use the Service to upload, store, or distribute unlawful, harmful, or infringing content
• Exploit bugs, vulnerabilities, or unintended features of the Service
• Create multiple accounts to circumvent subscription limitations, free trial terms, or access restrictions

Confidentiality

"Confidential Information" means all non-public business, technical, and operational information disclosed by one party to the other in connection with this Agreement. Customer Confidential Information includes Customer Data. BoothMaven Confidential Information includes the Service, its technology, algorithms, and proprietary methodology.

Confidential Information does not include information that: (i) is or becomes publicly available through no breach of this Agreement; (ii) was already known to the recipient at the time of disclosure; (iii) is independently developed by the recipient without reference to the other party's Confidential Information; or (iv) is received from a third party not subject to confidentiality obligations.

Each party agrees to: (a) hold the other party's Confidential Information in strict confidence; (b) not disclose it except to employees, contractors, or advisors who need it to perform obligations under this Agreement and who are bound by equivalent confidentiality obligations; and (c) use the other party's Confidential Information only to perform its obligations or exercise its rights under this Agreement.

Either party may disclose Confidential Information if required by law, regulation, or court order, provided it gives the other party reasonable advance written notice and cooperates with efforts to seek a protective order.

Intellectual Property

1. All software, technology, algorithms, models, designs, trademarks, logos, and other intellectual property embodied in or related to the Service are the exclusive property of BoothMaven or its licensors. Nothing in this Agreement grants the Customer any rights in BoothMaven's intellectual property except the limited right to use the Service during the subscription term.
2. The Customer retains all intellectual property rights in Customer Data and User Content.
3. Feedback or suggestions provided by the Customer regarding the Service may be used by BoothMaven without restriction or obligation to compensate the Customer.

Warranties and Disclaimers

1. BoothMaven warrants that it will use commercially reasonable efforts to provide the Service in accordance with these Terms, and will maintain a 99.9% monthly uptime guarantee (excluding scheduled maintenance). In the event of a failure to meet this uptime guarantee, the Customer's sole remedy shall be a service credit as described in Section 8.
2. BoothMaven agrees to defend, indemnify, and hold harmless the Customer from claims that the Service infringes a third party's intellectual property rights, provided that the Customer promptly notifies BoothMaven of such claim and cooperates fully in the defence.
3. BoothMaven is not responsible for delays, delivery failures, or damage resulting from limitations of the internet or the Customer's own network infrastructure.

Limitation of Liability

Indemnification

You agree to indemnify, defend, and hold harmless BoothMaven, its officers, directors, employees, agents, licensors, and third-party service providers from and against any and all losses, costs, liabilities, claims, damages, and expenses (including reasonable attorneys' fees and court costs) arising out of or relating to:

• Your use of, or inability to use, the Service or the BoothMaven website
• Any User Content or data submitted, uploaded, or transmitted through your account
• Your violation of any term, condition, representation, or warranty in this Agreement
• Your violation of any rights of a third party, including intellectual property rights, privacy rights, or contractual rights
• Your violation of any applicable law, rule, or regulation
• Any unauthorised use of your account credentials by you or any third party
• Any claim arising from data subjects in connection with personal data processed through your account

BoothMaven reserves the right, at its own cost, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you. This indemnification obligation shall survive the termination or expiry of this Agreement.

Minors and Age Restrictions

The Service is intended for use by business professionals and organisations. BoothMaven does not knowingly collect personal information from individuals under the age of thirteen (13). The BoothMaven website and Service are not directed at children under 13.

If you are under the age of eighteen (18), you may only use the Service or access the BoothMaven website with the express permission and supervision of a parent or legal guardian. If BoothMaven becomes aware that personal data of a minor under the age of 13 has been collected without verifiable parental consent, it will take immediate steps to delete such information from its systems.

Privacy Policy

BoothMaven's collection and use of personal data in connection with the Service is governed by BoothMaven's Privacy Policy, available at www.boothmaven.com/privacy-policy. By using the Service, you agree to the collection and use of information as described in the Privacy Policy.

BoothMaven uses a third-party web analytics service on its public marketing website (www.boothmaven.com) to understand general visitor behaviour. This analytics tracking does not extend into the BoothMaven application and does not involve Customer Data. You may opt out of such tracking through your browser settings or any cookie preference mechanism displayed on the website.

Governing Law and Dispute Resolution

This Agreement shall be governed by and construed in accordance with the laws of the State of Tamil Nadu, India, without regard to its conflict of law provisions. Any disputes arising from or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of Chennai, Tamil Nadu, India.

BoothMaven and the Customer agree to attempt in good faith to resolve any dispute informally by escalating to senior management before initiating formal legal proceedings.

Termination

1. Either party may terminate this Agreement with thirty (30) days' written notice prior to the renewal date of a subscription term.
2. BoothMaven may immediately suspend or terminate the Customer's access to the Service, without notice or liability, in the event of: (a) non-payment; (b) material breach of these Terms; (c) violation of acceptable use or content policies; (d) legal or regulatory requirement; or (e) protection of the Service, other customers, or third parties.
3. Upon termination, the Customer's right to use the Service immediately ceases. Sections relating to data ownership, confidentiality, limitation of liability, and governing law shall survive termination.

General Provisions

1. Entire Agreement: This Agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior or contemporaneous agreements, representations, or negotiations.
2. Severability: If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
3. Waiver: BoothMaven's failure to enforce any provision of this Agreement shall not constitute a waiver of its right to do so in the future.
4. Assignment: The Customer may not assign this Agreement or any rights hereunder without BoothMaven's prior written consent. BoothMaven may assign this Agreement in connection with a merger, acquisition, or sale of all or substantially all of its assets.
5. Force Majeure: Neither party shall be liable for delays or failures in performance resulting from causes beyond its reasonable control, including natural disasters, pandemics, acts of war, governmental actions, or internet infrastructure failures.
6. Notices: All legal notices under this Agreement must be in writing and delivered to the addresses specified herein or as updated by either party in writing.

Contact Information

For any questions, concerns, or notices regarding these Terms of Service, please contact BoothMaven at: