The typical rep arrives at the exhibition stand on day one with a badge scanner, a stack of paper cards, and a Calendly link they'll never remember to share. They leave three days later with no record of what was discussed, no meetings confirmed, and a CSV that takes the marketing team a day to process. BoothMaven equips reps to work like the best version of themselves at every event.
A returning visitor from a previous conference is flagged the moment their badge is scanned — previous score, past notes, content signals they've generated since. The rep knows exactly where the relationship is before saying a word.
The rep taps "Book Meeting" before the visitor walks away. Date, time, location set. Confirmation email sent. Meeting in both calendars. At large conferences where there are 200 other sponsors competing for post-event mindshare, this is the only meeting booking that reliably happens.
The rep records a 30–60 second memo immediately after the conversation. The CFO mentioned their Q4 budget cycle. The procurement head referenced a specific competitor. This context is auto-transcribed, synced to the CRM, and used by BoothMaven Business to generate personalised follow-up emails.
"The best reps at a trade show or conference don't rely on memory. They use a system that captures context in real time and surfaces it at exactly the right moment."
BoothMaven is that system. Built for the booth, not the boardroom.
When a badge is scanned and the contact already exists in BoothMaven — from a previous trade show, a conference the year before, or an earlier day of the same exhibition — the rep sees their full history instantly. Previous lead score, the voice notes from last time, content signals they've generated, and any meeting outcomes from prior events.
A returning visitor is the highest-intent signal in exhibiting. Someone who tracked your company down at a second event has moved significantly further along their buying journey. BoothMaven surfaces this context before the rep says hello — giving them the ability to continue the relationship, not restart it.
No competitor matches BoothMaven's three-flow meeting planner. Most have none. Popl has a shallow version of Flow 2. None have all three.
Upload your target attendee list. Send personalised invitations with a unique booking URL before the conference opens. Arrive with meetings already confirmed and in both calendars.
Online → Offline · Arrive with the calendar booked.
Rep captures the badge, taps "Book Meeting," sets date/time/location. Confirmation email sent before the visitor walks away. Meeting in both calendars. All without leaving the app.
Offline → Online · Meeting locked before they leave your stand.
Public scheduling page showing available booth slots across all show days. Share on LinkedIn, event website, email signature. Visitors self-select — auto-assigned to the right rep.
Online → Offline · The highest-intent visitors self-select.
Every rep has a branded Personal Card and a Company Card ready to share via QR or WhatsApp. On Essential, every card view becomes a named Content Signal in HubSpot or Salesforce — the rep knows when a prospect opens their card after the event.
The 0–100 lead score appears on the mobile app screen immediately after every badge scan. Reps can see their own lead quality in real time — which visitors are worth prioritising for a meeting booking, and which are low-intent.
Sales managers see live performance during the event: leads per rep, average scores, meeting booking rates, qualifying completion. No waiting for an end-of-day summary. Coach based on what's happening now, not what happened yesterday.
The rep captures the contact's badge or card, then taps "Book Meeting" on the same screen — without leaving the app. They set the date (any day during or after the event), time, and meeting location or video link. BoothMaven sends an instant branded confirmation email to the visitor's captured email address, with a unique meeting URL. The meeting appears in the rep's Meeting Calendar View on the web portal immediately.
The meeting is confirmed before the visitor walks away from the booth. On Essential and Business plans, the meeting is written to HubSpot as a Meeting Activity or Salesforce as a Task with meeting context. This flow is available on all plans including Capture — it's the single most effective improvement for exhibition and conference conversion rates, which is why BoothMaven includes it at every tier.
The Booth Booking Link is a public scheduling page that shows your available meeting slots across all days of the event. Your team shares the link on LinkedIn before the conference, in pre-event email outreach, on the event website exhibitor profile, and in email signatures. Interested visitors click the link, select a time slot, enter their name and company, and the meeting is automatically created and assigned to the appropriate rep.
This is the highest-intent meeting booking flow — someone who proactively booked a slot on your calendar before the conference starts has already self-qualified. The Booth Booking Link is available on Business plan only, and is particularly valuable for large conferences like Dreamforce or Web Summit where advance scheduling dramatically increases booth productivity.
Yes — all the sales enablement features work identically at trade shows, exhibitions, and conferences. The returning visitor history surfaces across any combination of event types — a contact met at a manufacturing trade show in Germany is flagged when they appear at a technology conference in San Francisco two years later. The three meeting flows are event-neutral: on-spot booking works at any event regardless of badge system, and the pre-event scheduler and booth booking link work for any event that issues an attendee list or allows public scheduling.
The one contextual difference between event types is the typical conversation depth. At large technology conferences with high visitor volume, the voice note and on-spot meeting booking tend to be the most-used features. At industrial trade shows with longer conversations, the qualifying questions and returning visitor detection tend to be most valuable. BoothMaven covers both without requiring different configurations.
Yes — the BoothMaven web portal gives managers a live rep performance dashboard accessible from any browser. It shows each assigned rep's leads captured so far, their average lead score, their meeting booking rate, and their qualifying completion rate — all updating in real time as captures happen on the show floor. No app download is required for managers.
This is particularly useful for Sales Directors or VP Marketing roles who are responsible for the event programme but don't attend every show. They can see whether the trade show or conference is delivering results without calling the booth, and can intervene with coaching if a rep's average score drops significantly below the team average mid-event.
Returning visitor history. Three meeting flows. Digital cards. Lead score on capture. Rep performance visible live. All in one app — built for the booth, not the boardroom.
