Conference sponsorships are some of the highest-investment, lowest-accountability marketing expenditures in a B2B budget. A Tier 2 sponsor package at a major technology conference costs $50,000–$150,000. The return on that investment should be measurable. With the tools most teams bring to the show, it isn't.
BoothMaven doesn't require organiser integration, a pre-approved badge system, or any per-event activation. Open the app, select your event, and start scanning.
A sponsor booth at a 25,000-person technology conference is operationally different from a stand at a 3-day regional trade show — higher traffic, shorter conversations, more senior buyers, and tighter integration with your marketing automation stack. BoothMaven handles both without compromise.
Sponsor booths at large conferences can see 50–200 visitors per day. BoothMaven's badge scanner reads in under 2 seconds with no organiser activation — your rep can process the queue without anyone standing around waiting. Every scan lands in HubSpot or Salesforce before the next visitor steps forward.
Conference conversations are often 3–5 minutes. There isn't time for a deep qualifying form. BoothMaven's voice note lets the rep record a 30-second memo immediately after the visitor leaves — while the context is still fresh. Auto-transcribed. Synced to the CRM contact note. Feeds the AI follow-up on Business plan.
A senior buyer at Dreamforce has a packed schedule and 200 other sponsors competing for follow-up time. BoothMaven's on-spot meeting booking lets your rep lock in a product demo — calendar invite sent before the visitor reaches the next booth. No chasing required after the conference closes.
Conference centres are notoriously poor WiFi environments. 25,000 devices, shared infrastructure, dead zones near the sponsor hall. BoothMaven's full offline mode captures everything on-device and syncs automatically when connectivity returns. Zero leads lost during an outage.
At large conferences your CMO or VP Sales often wants to see who's been captured that morning, not two days later. BoothMaven syncs contacts, qualifying data, lead scores, and notes in real time. Your marketing team can start building outreach campaigns the same afternoon the booth opens.
You're sharing your product one-pager, the pricing sheet, and the case study at every conversation. BoothMaven's Document Cards track exactly who opened each document after the conference — "this HIMSS attendee opened the compliance sheet twice" is the signal your AE needs to prioritise that call.
The full lead capture app page covers all event types — including trade shows, exhibitions, and expos.
BoothMaven isn't just a day-of tool. The preparation before the conference and the follow-up after are where most B2B event programmes lose ROI. BoothMaven covers all three phases in one platform.
Your team has a sponsor exhibition space. Thousands of Salesforce customers walk past. The challenge isn't getting visitors — it's qualifying them fast enough and getting the data into Salesforce before the session breaks end.
Medical conference contacts require structured qualifying — clinical role, purchasing authority, evaluation stage, compliance requirements. The voice note is critical for capturing clinical context that a qualifying form can't hold.
SaaS buyers at tech conferences move fast. They evaluate multiple vendors in two days, then make shortlist decisions back at the office. Content Signals are critical — knowing who opened your pricing sheet after the conference is the intent trigger your SDR team needs.
Your own user conference, partner summit, or roadshow event may not issue digital badges — but BoothMaven's manual entry and card OCR capture every contact without badge infrastructure. The meeting planner is especially valuable for these invitation-only events.
More questions? Talk to our team — same-day reply.
Yes — BoothMaven works at any conference where badges have a scannable QR code or barcode, including Dreamforce, AWS re:Invent, HIMSS, Web Summit, SaaStr, Microsoft Ignite, Google Cloud Next, HubSpot INBOUND, and hundreds of other B2B conferences worldwide. No organiser integration, per-event activation, or pre-approval is required. Your team opens the app, creates the event in the web portal, and starts scanning.
For Salesforce ecosystem events specifically, BoothMaven Business includes Salesforce Campaign object sync — every lead captured at the conference is associated with the correct campaign in Salesforce, with full field mapping and two-way meeting sync.
In practice, the underlying technology is the same — badge QR scanning, contact capture, qualifying questions, CRM sync — and BoothMaven handles both identically. The terminology differs by industry and geography: "trade show" is most common in the US and manufacturing/industrial context; "conference" is standard in technology, healthcare, and financial services; "exhibition" is dominant in the UK, Europe, and APAC; "summit," "congress," and "expo" describe variations in format and scale.
Where conferences differ operationally from traditional trade shows: conference sponsor booths tend to have shorter visitor conversations (3–5 minutes vs 10–15 at a trade show), higher average deal values, more senior buyers, and stronger integration requirements with enterprise CRM stacks. BoothMaven's voice note feature, on-spot meeting booking, and Salesforce Campaign sync are particularly valuable in the conference context.
Yes. When an event doesn't issue digital badges — invitation-only corporate events, partner summits, small industry roundtables, roadshows — BoothMaven captures contacts via two alternative methods: Business Card OCR (photograph the physical card, OCR extracts name, title, company, email, phone, LinkedIn automatically) or Manual Entry (structured 30-second form with the same qualifying question workflow as badge scan).
Both methods produce the same outcome: a structured, scored, enriched CRM-ready contact with qualifying answers, voice note, and Apollo.io company data attached. All three capture methods feed the same post-event sequence logic and CRM sync.
Yes — this is one of BoothMaven's strongest use cases. The Post-Event ROI Report is auto-generated within 48 hours of the conference closing and includes: total leads captured, breakdown by lead score tier, meetings booked, content engagement signals (which documents and videos were opened), CRM sync confirmation, and rep performance comparison. On Business plan, the cross-event intelligence report compares cost-per-lead, pipeline attribution, and engagement quality across all events in the year.
Because all data flows to HubSpot or Salesforce in real time with event source tagging, your VP Marketing or CMO can run a CRM report at any time showing pipeline attributed to a specific conference. "Show me all opportunities with source = Dreamforce 2026 with deal stage Evaluation or higher" is a standard CRM query the moment BoothMaven is connected.
BoothMaven publishes flat monthly pricing: $49/month for Capture (up to 3 users), $149/month for Essential (up to 10 users, full CRM integration, lead scoring, content intelligence), and $399/month for Business (unlimited users, Salesforce Campaign sync, AI follow-up, cross-event intelligence). All monthly plans cover unlimited events — there is no per-conference activation fee.
For teams attending one or two conferences per year, Single Event licences start at $99 per event (Capture) and $299 per event (Essential). The Single Event licence is valid for 6 months from purchase and covers one event of up to 7 days, with a 14-day post-event window for follow-up. No monthly commitment required.
Works at Dreamforce, HIMSS, AWS re:Invent, SaaStr, GITEX, Web Summit — and any other conference where you have a presence. No organiser integration required.
