A badge scanner exports a CSV of names and emails. Every contact looks identical. There's no budget signal, no decision-maker flag, no note about what was discussed. Inside sales teams waste days chasing cold contacts while the genuinely hot leads go untouched.
Each layer works independently — and together, they turn a flat list of scanned contacts into a prioritised, context-rich pipeline that your inside sales team can act on the morning after the event ends.
Qualifying questions appear on the mobile app screen immediately after the badge scan — while the rep is still speaking to the visitor. Question types include dropdowns, multiple choice, yes/no toggles, and number inputs. The rep taps through the answers in 30–45 seconds while the context is still live.
On Essential and Business plans, every answer maps directly to a named CRM property in HubSpot or Salesforce. The contact arrives in your CRM already qualified — not as a flat email address with no context attached.
Common qualifying questions: Budget approved? Decision-maker or influencer? Current solution? Evaluation timeline? Company size? Specific product interest?
Lead scoring calculates a numeric score for every captured contact based on the qualifying question answers, contact demographics, and Content Signal engagement. The score appears on the mobile app screen immediately after capture — before the rep has taken a step away from the visitor.
Your marketing or RevOps team configures the scoring rules once in the web portal: which questions carry which point values, which company size bands add demographic points, which content signals bump the score. Every rep at every event applies exactly the same model — no inconsistency between shows.
Marketing Manager tip: Set up three email sequence tiers (hot ≥80, warm 50–79, cold <50). Each tier gets a different sequence cadence and message. The sequences fire automatically by score band without any rep action required.
Every AE spends 15–20 minutes researching a contact before a follow-up call — checking LinkedIn, the company website, Crunchbase, news mentions. On Essential and Business plans, BoothMaven fires Apollo.io enrichment automatically the moment a contact is captured. By the time the rep moves to the next visitor, the research is done.
Apollo.io appends company size, industry, revenue estimate, funding stage, technology stack, LinkedIn URL, and decision-maker verification to every contact record. It feeds directly into the lead scoring calculation and syncs to the CRM contact record as named properties.
Works for international contacts captured by business card OCR too — not just badge scans. If the card has a website domain, Apollo enriches the company profile automatically.
"Very interested in the premium range. Q1 expansion into Saudi and Qatar confirmed. Budget conversation with CFO in December. Wants compliance documentation and pricing."
When a contact is scanned at a second event — or approaches your booth at the same exhibition after previously being captured — BoothMaven's Returning Visitor Detection flags them instantly. The rep sees the contact's full history before saying a word: their previous lead score, the voice notes from the last conversation, and every content signal they've generated since.
A returning visitor is the highest-intent signal you can see at an event. Someone who tracked you down across two conferences has moved significantly further along the buying journey than someone who walked past your stand for the first time. BoothMaven surfaces this signal and gives the rep everything they need to continue the relationship — not restart it.
Qualifying questions feed the lead score. The lead score feeds the email sequence tier. Apollo enrichment feeds the score and the CRM record. Returning visitor detection feeds the score and the rep's screen. Everything connects — and everything happens automatically.
BoothMaven calculates a 0–100 lead score automatically for every contact captured at a trade show, conference, exhibition, or any other event. The score is based on three inputs: qualifying question answers (e.g. "budget approved" contributes more points than "still researching"), Apollo.io enrichment data (company size, industry, seniority level), and Content Signal engagement (viewing your spec sheet or product video post-event adds to the score).
The score appears on the mobile app screen immediately after capture — before the rep moves to the next visitor. It syncs to HubSpot as a contact property or Salesforce as a custom field in real time. On the web portal, managers can see the full lead ranking for the event live. Automated post-event email sequences can be tiered by score band so hot leads (≥80) receive a different sequence than warm (50–79) or cold (<50) contacts.
Yes. Qualifying questions are configured per event in the BoothMaven web portal. You can create different question sets for different events — the questions you ask at a manufacturing trade show are different from those at a healthcare congress or a financial services conference. Each question set is saved and can be reused or adapted for future events.
Question types include yes/no toggles, multiple choice, dropdowns, number inputs, and free text. On Essential and Business plans, each answer maps to a named CRM property — so "Budget approved: Yes" maps to the HubSpot contact property or Salesforce field your RevOps team has configured. The Capture plan supports 5 questions, Essential 20, and Business unlimited.
Apollo.io enrichment fires automatically for every contact captured on Essential and Business plans. It appends company-level data including: company size (number of employees), industry classification, estimated annual revenue, funding stage (seed through Series D and beyond), technology stack (what CRM, marketing automation, and infrastructure they use), headquarters location, and company description.
At the contact level, Apollo appends or verifies the LinkedIn URL, direct phone number, and seniority level relative to the role. All enriched data syncs to HubSpot or Salesforce as named properties. Essential includes 200 Apollo enrichment credits per month; Business includes unlimited enrichment. Enrichment is attempted for every contact regardless of capture method — badge scan, card OCR, or manual entry.
BoothMaven's Returning Visitor Detection recognises the contact immediately and flags them as a "Met Again" contact on the rep's scan screen. The rep sees the full history from the previous event before saying a word: the previous lead score, the voice notes from the last conversation, any content signals they've generated since (e.g. if they opened a document card three weeks after the last exhibition), and their contact information.
A returning visitor at a second event is automatically treated as a higher-intent signal — their score updates to reflect the returning visit, and the "Met Again" activity is added to their existing CRM record rather than creating a duplicate. This works across any combination of events in any order — a contact from a trade show in Frankfurt is recognised at a conference in Dubai two years later.
Yes — lead scoring, qualifying questions, Apollo enrichment, and returning visitor detection work identically at any type of event. The qualifying question set can be customised per event type: a technology conference might focus on budget cycle and CRM tool, while a medical exhibition might ask about regulatory approval stage and clinical evaluation team. The scoring model is configured once in the web portal and applied consistently across every event, regardless of whether it's called a trade show, conference, exhibition, congress, summit, or expo.
The event context (event name, date, booth/stand number) is stamped automatically on every contact so you can filter your CRM by event — "show me all HIMSS 2026 leads with a score above 70" — without any manual tagging.
Qualifying questions at capture. Automated 0–100 scoring. Apollo.io enrichment in 3 seconds. Returning visitor detection across every event. All synced to HubSpot or Salesforce before you leave the venue.
