Your reps hand out hundreds of business cards at every trade show, conference, and exhibition. Most are forgotten before the taxi ride home. The ones that matter — nobody can tell which ones those are. Digital cards change that equation entirely.
BoothMaven calls this a Content Signal. It syncs to the contact record in HubSpot or Salesforce automatically — no rep action required. On Essential and Business plans, Content Signals can trigger HubSpot Workflows or Salesforce Flows to fire a follow-up task within 4 hours.
Different events call for different conversations. A quick card exchange at a busy exhibition floor is different from a product demo at a conference booth, which is different again from sharing compliance documentation at a medical congress. BoothMaven has a card type for each.
Every sales rep, account manager, and brand ambassador gets their own branded digital card — name, role, photo, company, email, phone, LinkedIn, and any other links they choose. The visitor scans the QR code or taps the link and saves the full contact to their phone in one tap. No app to download on either side.
The card lives at a permanent unique URL. When your rep gets promoted or changes mobile number, they update their card online — the QR code and URL stay identical. Visitors who saved the link always have the current details.
Event Manager tip: Set up every rep's Personal Card before the event opens. Three minutes per rep in the web portal. No IT involvement. No printing. All cards are branded automatically when you add the company logo once.
The Company Card represents your organisation rather than any individual — useful when a visitor speaks to multiple reps, when the rep's name isn't what matters, or when your QR code is printed on booth displays and visitors scan it before they've spoken to anyone.
One QR code on the booth display, the product stand, and the promotional giveaway. Every scan tracked to the visitor. Includes booth number, event name, full team listing, and links to all your other resources.
Every company exhibiting at a trade show, conference, or industry expo brings printed collateral — brochures, spec sheets, price lists, case studies, compliance documents. Most end up in the recycling bin. The few that don't sit on a desk for weeks and then get thrown away anyway.
The Document Card hosts your PDF on a permanent branded URL. Your rep shares it via QR code at the event. When the prospect opens it — on the train home, at their desk two days later, forwarded to their procurement team — BoothMaven logs the view as a named Content Signal on that contact's CRM record.
Content Signal: When a prospect opens your spec sheet two days after the conference, your AE gets a CRM notification. This is the document card's primary value beyond just delivery.
Product demos. Machine explainers. Customer testimonials. Factory tours. The video your sales team would show on a laptop, now delivered by QR code at the booth — and tracked by name when the prospect watches it later.
Video is consistently the highest-engagement card format. When a prospect watches your product demo video the day after an exhibition, they are signalling genuine intent. BoothMaven captures that signal and surfaced it against their CRM record.
Podcast clips. Expert commentary. Service company thought leadership. For professional services firms, consultancies, financial advisers, and anyone where expertise and voice are the product — the Audio Card gives that expertise a form that can be shared at a conference and tracked when it's listened to.
Uniquely valuable at financial conferences, legal events, and education summits where the traditional format is a printed white paper — the Audio Card modernises the format without losing the depth.
| Card Type | Capture · $49/mo | Essential · $149/mo | Business · $399/mo |
|---|---|---|---|
| Personal Card | ✓ | ✓ + tracked | ✓ + tracked |
| Company Card | ✓ | ✓ + tracked | ✓ + tracked |
| Document Card (PDF) | — | ✓ + tracked | ✓ + tracked |
| Video Card | — | ✓ + tracked | ✓ + tracked |
| Audio Card | — | ✓ + tracked | ✓ + tracked |
Content Signal tracking (who opened, when, how long) requires Essential or Business plan. Personal and Company cards on Capture include sharing but not named view tracking.
Your rep opens the card on their phone and the visitor scans the QR code with their camera. Or your rep sends the link over WhatsApp. Or the visitor scans the QR code printed on the booth display. All three work identically — and all three create a trackable event in BoothMaven.
Rep opens their card in the BoothMaven app and shows the QR code. Visitor scans with their phone camera — no app needed. Card opens instantly in the browser. Visitor saves contact to their phone.
Rep sends the card link via WhatsApp, email, or SMS in two taps. Visitor gets a branded link they can save, open later, or forward to their team. Every open tracked — including forwarded views.
The Company Card or Document Card QR code is printed on your booth display, product stand, or banner. Visitors scan it themselves at any point during the event. Every scan is a trackable contact interaction.
Update your spec sheet before the next event. Upload the new product video after the launch. Change your pricing document. The QR code printed on your display stays valid — visitors who scan it after you've updated the card see the latest version immediately, without any reprinting.
Standalone digital card apps like Popl do the card format well. But a card-sharing app built for always-on networking is fundamentally different from digital cards built for the trade show or conference booth — where every card share is connected to a badge scan, a lead score, a voice note, and a CRM record.
Result: you still need a separate badge scanner, a meeting booking tool, and a follow-up platform alongside it.
$49/month flat replaces a standalone card app and a separate scanner rental at every event.
A digital business card for trade shows and events is a branded online profile hosted at a permanent URL — shared via QR code, WhatsApp, email, or short link at the event, conference, or exhibition. The visitor receives a link they can open on their phone browser without downloading any app, see your full contact details and profile, and save your contact to their address book in one tap.
BoothMaven offers five types: Personal Card (individual rep), Company Card (brand level), Document Card (PDF brochure or spec sheet), Video Card (product demo or testimonial), and Audio Card (podcast or commentary). On Essential and Business plans, every card view logs as a named Content Signal in your CRM — so your team knows exactly who opened each card, when, and for how long.
No — the visitor does not need to download anything. Every BoothMaven digital card opens in the phone's standard browser via a QR code scan or a link tap. The card loads as a branded web page. The visitor can save your contact to their phone's address book in one tap, open any attached document or video, and bookmark the link for later — all without installing any application.
This is deliberate. At a busy trade show, conference, or exhibition, asking a visitor to download an app creates friction and a drop-off point. BoothMaven cards are designed for zero friction: your rep shows the QR, the visitor scans it, the card opens. Done in under five seconds.
No — the QR code and URL are permanent. When you update the content of any card — upload a new spec sheet, change your mobile number, replace the product demo video, update pricing — the change takes effect immediately on the same URL. Any QR code already printed on booth displays, banners, or promotional items continues to work and shows the updated content.
This is one of the most significant practical advantages over printed material at events. You can update your spec sheet the day before an exhibition with the latest pricing, and every visitor who scans the QR code from your display stand sees the current version — even if the display was printed three months ago.
On Essential and Business plans, every time a contact opens a digital card — whether it's your Personal Card, Document Card, or Video Card — BoothMaven creates a Content Signal. This is a named event attached to that contact's CRM record: who opened it, which card, via which channel (QR at the event, email link, WhatsApp), when, and for how long.
Content Signals sync to HubSpot as Timeline Activities and to Salesforce as Task records. They can trigger automated workflows — for example, when a prospect opens your pricing document, a HubSpot Workflow fires to create a follow-up task for your AE within 4 hours. The key word is "named" — you know it was Marcus Bauer from Siemens who opened your spec sheet, not just that someone did.
Yes — BoothMaven digital cards work identically at every type of event: trade shows and exhibitions (where you have a physical stand), conferences with sponsor areas (Dreamforce, HIMSS, Web Summit, AWS re:Invent), industry congresses and summits (Medical, Financial, Legal), expo-format events (Gulfood, GITEX, Arab Health), and internal events like product launches and roadshows.
The card-sharing experience doesn't depend on the event's badge system or any organiser infrastructure. Your reps share cards via QR or link from their phone at any moment — during a conference session coffee break, in a meeting room, at a networking dinner, or on the exhibition floor. The context (which event, which date, which rep) is attached automatically when the share happens through the BoothMaven app.
Five card types. Permanent URLs. Named view tracking. Connected to your CRM. Part of the complete booth workflow that includes badge scanning, qualifying questions, voice notes, meeting booking, and post-event follow-up.
