At an international student fair or education trade show, your stand attracts prospective undergraduates, postgraduate applicants, employer partners, institutional research collaborators, and education agents — all in the same afternoon. Each needs completely different information, a different follow-up message, and a different call to action. But most education teams come back with one flat spreadsheet and send one generic follow-up email to everyone. The prospective Medicine student and the employer partnership manager both receive the same course brochure email.
Add to this the printed prospectus problem: £8 per copy, 400g each, 500 copies shipped to every fair. Most end up in bags and recycling. The information is immediately out of date. Students cannot find the application link again. BoothMaven replaces all of that with a QR sticker on your pull-up banner — and the student has the full programme guide, scholarship details, and application link on their phone in five seconds.
See How BoothMaven Fixes ThisHow a university international recruitment team uses BoothMaven across an annual education fair programme — from stand setup to segmented post-event sequences reaching every audience type.
Content Microsites created for each audience: prospective undergraduates (course guide, open day dates, scholarship finder, application link), postgraduates (programme details, research areas, funding information), employers (graduate recruitment partnership terms, placement programme overview), and institutional partners (research collaboration framework, joint programme options). QR stickers printed and placed on each pull-up banner and display. Students who scan independently — without any rep interaction — are tracked and segmented automatically.
For visitors with event badges — badge scanned in under 2 seconds. For prospective students, parents, and walk-in visitors without a badge — manual contact entry captures name, email, phone, and course interest in under 20 seconds on the mobile app. Qualifying questions identify the visitor type (prospective undergraduate / postgraduate / employer / institutional partner / agent) and tag them to the correct audience segment list. Works fully offline — campus fair WiFi is never a dependency.
International Recruitment Officer shares the relevant microsite via Quick Share — email or QR — and the student has the full programme guide, module list, entry requirements, scholarship options, and a direct application link on their phone before they move to the next institution’s stand. Content Signals fire when the student opens the scholarship page or application link days after the education fair — surfacing which prospective students are actively progressing toward an application.
An employer HR director arrives to discuss a graduate placement programme. The Careers Manager uses BoothMaven to capture the contact, record a voice note with specific role requirements and hiring timeline, and share the employer partnership microsite — placement programme overview, graduate salary data, and a meeting booking link. The employer is tagged as “Employer Partner” and immediately enters a completely separate follow-up track from every prospective student contact captured that same day.
Prospective undergraduates receive open day invitations and application deadline reminders. Postgraduate enquiries receive research area information and scholarship deadlines. Employers receive graduate cohort information and a meeting booking link for the partnership discussion. Institutional partners receive research collaboration framework and a faculty introduction. All four sequences launch automatically the morning after the education fair closes — before the team has unpacked the stand materials.
A QR sticker on every pull-up banner gives prospective students instant access to the full programme guide, module lists, entry requirements, scholarship options, open day dates, and application link — on their phone, in five seconds, with no app download required. When course details change, the microsite updates instantly. The QR link stays the same. Every scan tracked by named contact. Content Signals surface which students revisited the scholarship or application pages after the education fair.
Prospective students, institutional partners, employers, and agents each need a completely different follow-up. BoothMaven’s qualifying questions and automatic list segmentation identify audience type at the point of contact capture — so each visitor enters the correct post-event sequence from the moment they are captured. No manual sorting after the education fair. No generic emails sent to the wrong audience. Configured once and reused at every event on the annual recruitment calendar.
At campus fairs, open days, and local education events, many of the most engaged visitors — prospective students accompanied by parents, walk-in enquiries, and community contacts — do not have a registration badge to scan. BoothMaven’s manual contact entry captures name, email, phone, and course interest in under 20 seconds on the mobile app. The contact is immediately segmented, entered into CRM, and enrolled in the correct post-event sequence — exactly like a badge-scanned contact, with no WiFi required.
BoothMaven is not tied to any event organiser or badge system. It works at international student recruitment fairs, campus open days, graduate employer fairs, EdTech trade shows, and institutional partnership events worldwide — handling badge scans at organised events and manual contact entry at open days and campus fairs. One setup. One contact database. The same segmentation and follow-up workflow at every education event on the annual calendar.
Scans badges at organised education fairs and uses manual contact entry for walk-in students at campus events. Identifies audience type (prospective UG / PG / agent / partner) in under 20 seconds. Shares the correct programme microsite via Quick Share. All contacts auto-segmented and in CRM before the fair closes. No data entry backlog. Post-event sequences already running on the flight home from the international education fair.
Captures employer contacts at graduate fairs and employer partnership events. Records voice notes with hiring timeline, graduate role requirements, and partnership interest. Shares the employer partnership microsite — graduate cohort data, placement programme overview, and meeting booking link. Employer contacts enter a completely separate sequence from prospective student contacts captured at the same education fair.
Uses BoothMaven’s Personal Digital Card to share their own student experience page — course overview, student life content, and a “Chat with a current student” form — with prospective students at education fairs and open days. Simple, mobile-first interface requires no training. The ambassador’s digital card shares include tracking, so the Admissions team sees which prospective students engaged with peer content after the event.
Configures audience segmentation lists, qualifying questions, and post-event sequences once — reused at every education fair and recruitment event on the global calendar. Reviews the auto-generated post-event report: prospective student contacts by course interest, content signals showing which students re-engaged with programme guides post-event, and employer partnership contacts booked for follow-up meetings. Finally able to attribute enrolments back to specific education fairs and events.
This is what an international education fair used to produce — and what it produces now for a university recruitment team using BoothMaven.
“We stopped shipping printed prospectuses to fairs two years ago. Every prospective student gets the full programme guide on their phone. Our post-fair application rate increased by 40%.”
— Head of International Admissions, UK University
From your Head of International Admissions evaluating the platform to your Marketing Coordinator asking about microsite setup — the questions we hear most from universities, colleges, and EdTech companies.
Book a 20-Minute WalkthroughWe’ll walk through microsite setup, audience segmentation, and post-fair sequence configuration for your next recruitment event.
Book a 20-minute walkthrough and we’ll show you exactly how BoothMaven works for your next education fair or recruitment event — microsite setup for each audience type, QR sticker configuration, manual contact entry workflow, audience segmentation lists, and post-event sequence setup. Tailored to your institution and fair calendar.
Setup in under 15 minutes · Works offline at any campus or fair venue · No organiser lock-in
