Printed collateral is the exhibitor's invisible cost — design fees, print runs, shipping, on-site storage, and the disposal of whatever comes back. And after all of that, you have no idea which contacts read anything. No open rate. No engagement time. No signal of interest. BoothMaven replaces this with a digital library you manage from one dashboard.
The collateral saving alone — before counting the sales value of named content signals — often offsets the entire annual BoothMaven subscription for teams attending 4+ events per year.
BoothMaven’s Digital Cards cover every collateral format an exhibiting team uses. Each card gets a permanent unique URL and a printable QR code — update the content at any time and the URL stays the same. Share at any event, conference, or exhibition without reprinting.
Host any PDF — product brochures, technical spec sheets, compliance documents, pricing guides, case studies — as a hosted asset with a unique URL. The visitor opens the document directly on their phone. No download prompt, no app required. Every open tracked by name on Essential and Business plans.
Product explainers, factory tours, machine demonstrations, testimonial videos — hosted as a Video Card with play rate tracking. Visitors scan the QR at your display and watch without any rep needed. BoothMaven records who played the video, for how long, and how many times — all synced to their CRM contact record.
Uniquely valuable for professional services, consultancy, and healthcare exhibitors where a spoken explanation carries authority a brochure cannot. Product audio tours, CEO overviews, customer testimonials, or post-session recordings — all tracked by named contact. Particularly effective at conferences where visitors prefer listening on the way back to their hotel.
Each rep gets a personal Digital Card — name, title, photo, phone, email, LinkedIn, and a direct meeting booking link. Shared via QR at any conversation. Always current: update a phone number or job title once, and every previously shared card reflects the change. No reprinting required — ever.
One central Company Card for the entire booth — company logo, description, website, phone, map, product categories, and a booking link. Printed as a QR sticker and placed prominently at the entrance to your stand. Every visitor who scans gets an immediate digital impression of your company before they’ve spoken to a single rep.
Combine multiple cards into one hosted page — video, documents, product info, contact form, and meeting booking — as a single shareable link. The complete digital version of your entire booth in one URL. Update any block at any time without reprinting. Per-block analytics on Business plan.
Every Digital Card has a permanent unique URL. The QR code you print for Hannover Messe 2025 serves your updated Hannover 2026 content the following year — same code, new content, zero reprint. This is the infrastructure that makes digital collateral genuinely replace print, not just supplement it.
Digital collateral is only as powerful as its distribution. BoothMaven gives you three delivery methods — passive, active, and post-event — each one attributing every view to a named contact wherever possible.
Yes — this is one of BoothMaven’s most practically valuable features for exhibiting teams. Every Digital Card has a permanent URL. The QR code points to that URL permanently. When you update the document or video inside the card — upload a new PDF, replace a video, update the pricing figures — all existing QR codes immediately serve the updated content. You print nothing new. You notify nobody. The sticker on your pop-up banner from last year’s Hannover Messe serves your 2026 spec sheet the following April.
This means your QR sticker investment is permanent infrastructure, not a per-event consumable. Most teams find their year-two collateral costs drop by 80–90% compared to printed material.
Named tracking works through two mechanisms. First, Quick Share — when a rep shares a card from the Contact screen (via QR, email, or WhatsApp), the delivery is linked to that specific contact record. Any subsequent open of that link is attributed to them, even if they open it days or weeks later. Second, if a visitor scans a QR Sticker and is already in your BoothMaven contact list from the current event or a previous one, the scan is attributed to them.
On Capture plan, QR Sticker scans show an aggregate count without named attribution. On Essential and Business plans, named attribution is active for both Quick Share and recognised contacts scanning QR Stickers. The named tracking is what creates a Content Signal — an intent indicator on the contact record that can trigger HubSpot Workflows or Salesforce Flows automatically.
Yes — all Digital Card types and the QR Sticker, Quick Share, and Content Signal features work identically regardless of event type. A spec sheet QR sticker on a product display works the same at Hannover Messe, ADIPEC, GITEX, HIMSS, Dreamforce, or a regional industry conference. Quick Share from the Contact screen works at any event where a contact has been captured — badge scan, card OCR, or manual entry. Post-event Content Signals track opens for weeks after any event type closes.
Document Cards support PDF files — standard for all spec sheets, brochures, case studies, compliance documents, and pricing guides. Video Cards support MP4 and other standard video formats hosted directly on BoothMaven (no YouTube account required). Audio Cards support MP3 and M4A files. Company and Personal Cards are structured data (no file upload required). Content Microsites combine any card type into a hosted multi-block page. Contact our team for current file size limits, which are reviewed periodically as infrastructure scales.
Personal and Company Digital Cards are available on all plans including Capture ($49/month). Document, Video, and Audio Digital Cards — including Quick Share, QR Stickers, and named Content Signals synced to HubSpot or Salesforce — are available on Essential ($149/month) and Business ($399/month). Content Microsites are available on Essential (5 microsites) and Business (unlimited). Per-block microsite analytics — video completion rate, document download tracking, form attribution — are Business plan features. All plans cover unlimited events.
Five digital card types. QR Stickers. Quick Share. Named Content Signals in HubSpot and Salesforce. Post-event tracking for weeks after every event, conference, and exhibition worldwide.
