Your team attends six to eight industrial trade shows and exhibitions a year. Each rep collects 80–150 business cards per event. They hand the cards to sales ops. Manual Salesforce entry takes 2–3 weeks. The first follow-up goes out a month after the handshake — if it goes out at all.
The technical context — the machinery being replaced, the procurement timeline, the competitor being evaluated — lived in the rep's head and went nowhere. BoothMaven captures it in 15 seconds, attached to the contact record, in Salesforce before the rep's plane lands.
See How BoothMaven Fixes ThisHow a 4-person sales team uses BoothMaven as their manufacturing exhibitor software at every industrial trade show and exhibition — from the first card scan to the post-event follow-up sequence.
Creates the event in the web dashboard, assigns the 4 reps, and configures qualifying questions — decision-making role, procurement stage, current machinery, company size, purchase timeline. Salesforce field mapping is done once and reused at every subsequent trade show or exhibition automatically.
Phone camera on the card. Name, company, job title, email, phone — extracted instantly. Multi-language OCR covers German, Japanese, Arabic, and Korean cards from international industrial exhibitions. Qualifying questions appear on screen — tapped through in 30 seconds while the conversation continues. Works fully offline; no exhibition WiFi required.
Rep taps the microphone and speaks: "CTO replacing a 10-year hydraulic press — German competitor. Budget Q3. Wants factory demo before September." Auto-transcribed and attached to the Salesforce record within seconds. The technical context that normally disappears in a notebook is now searchable, attributable, and visible to every AE on the team.
Quick Share sends the Machinery Spec Sheet to the prospect's email instantly — replacing the physical brochure with a tracked digital link. QR stickers on each machine display work passively throughout the show, logging every visitor who scans with timestamp and context. Three days after the exhibition, a Content Signal fires in Salesforce when the prospect opens the document. Rep calls the same afternoon.
Score-triggered post-event email sequences launch automatically — hot leads get a personalised follow-up from their rep, warm contacts receive relevant technical content, cold contacts enter a 60-day nurture. On Business plan, AI-personalised emails are written using the voice note transcription, qualifying answers, and content signals per contact. Every exhibition lead followed up within 24 hours, without a single manually written email.
Every contact in Salesforce within 24 hours. Zero manual data entry. Technical context preserved on every record.
See the Full Workflow →Manufacturing is a card-first industry. Prospects exchange physical business cards — badge scanning is secondary. BoothMaven's OCR scanner handles multi-language cards from international industrial exhibitions, extracts every field automatically, and enriches records via Apollo.io with company size, revenue, and industry data. No typing. No errors. Unlimited scans on Essential.
Industrial sales conversations are highly technical. The machinery being replaced, the specification requirements, the procurement timeline — none of this fits a dropdown. Voice notes let reps record 10–60 seconds of spoken context immediately after every conversation, auto-transcribed and attached to the Salesforce record. Zero competitors offer this in a mobile trade show capture flow.
A QR sticker on each machine or display passively captures every prospect who engages with your technical content at the exhibition — no rep interaction needed. Quick Share sends tracked spec sheets directly to the prospect's inbox. Content Signals fire in Salesforce when the document is opened post-show, surfacing the exact moment to follow up with a product consultation or factory visit invitation.
Rented badge scanners are tied to a specific event organiser. If the organiser doesn't provide one, or if the show is too small to offer a badge system, your team reverts to paper cards and spreadsheets. BoothMaven reads standard QR codes and barcodes used by virtually every modern event registration platform worldwide — and handles physical business cards via OCR when no badge system exists. One app. Every show. No retraining.
Monitors the live Salesforce feed during the trade show from the office. Sees lead scores as they arrive. Assigns high-scoring contacts to senior AEs before the team even boards the return flight. Finally able to answer the CEO question — "Was that exhibition worth the £80K booth spend?" — with pipeline attribution data, not gut feel.
Configures qualifying questions and Salesforce field mapping once — reused at every show. Manages the pre-event meeting scheduler to fill the team calendar before the exhibition opens. Reviews the auto-generated post-event ROI report 48 hours after the show closes. The manual Salesforce import sprint that used to consume the first week after every show is gone.
Scans the business card, answers qualifying questions in 30 seconds, records a voice note with technical context, shares the spec sheet via Quick Share. Sees the lead score on the contact screen immediately. Books a factory visit or product demo on-the-spot for high-scoring contacts. Every action is in Salesforce before the next visitor reaches the booth.
Configures Salesforce custom field mapping so qualifying answers land in the correct fields. Sets lead scoring rules once. Validates that contacts are arriving correctly during the show — from the office, without attending the exhibition. The two-to-three week post-show data entry sprint is permanently removed from the calendar.
This is what the week after a trade show used to look like for a manufacturing sales team — and what it looks like now.
"First time we've come back from a trade show with every contact already in Salesforce and a follow-up sequence already running. Sales ops went from a 3-week entry sprint to zero manual work."
— Head of Business Development, Industrial Equipment Manufacturer
From your Sales Director evaluating ROI to your Sales Ops lead asking about Salesforce field mapping — the questions we hear most from manufacturing and industrial exhibitors.
Book a 20-Minute WalkthroughWe'll walk through the exact setup for your next trade show or exhibition.
Book a 20-minute walkthrough and we'll show you exactly how BoothMaven works for your next industrial trade show or exhibition — card scanning setup, Salesforce field mapping, voice note workflow, and content QR sticker configuration. Tailored to your team size and show calendar.
Setup in under 15 minutes · Works offline at any venue · No organiser lock-in
