Most tools push event leads into a flat contact list and lose all event attribution. BoothMaven uses the native Salesforce Campaign object — the correct way to track event ROI — so your Salesforce reports tell the full revenue story automatically.
Created automatically when you create an event in BoothMaven. Holds event name, date, type (Trade Show / Conference / Exhibition), and total member count.
Contact created or matched by email. Account matched by company name and domain, or created. Apollo.io enrichment appends company size, industry, and revenue on Essential+.
Links the Contact to the Campaign. Holds event-specific data — lead score, booth number, rep, capture method, and qualifying answers. Enables Campaign ROI reports natively in Salesforce.
Because BoothMaven uses the Campaign object correctly, you get native Salesforce Campaign ROI reporting — without any custom reports or development. Which events generated the most pipeline. Which leads from HIMSS converted to Opportunities. What revenue was attributed to Dreamforce. All inside standard Salesforce.
Every data type maps to the correct Salesforce object — so your Salesforce reporting, flows, and attribution all work without custom development.
Contact record: name, email, phone, title, LinkedIn. Account record: company name, website, industry, size, revenue — enriched automatically via Apollo.io. Account is matched to an existing Salesforce Account by company name and domain before any new one is created.
Apollo.io enrichment fires on every capture — no manual research before the follow-up call.
Event name, booth, rep, timestamp, and lead score go on the Campaign Member. Qualifying answers — budget, decision authority, timeline, current vendor — map to the Salesforce fields you choose on the Business plan. Any standard or custom Salesforce field is a valid target.
On Essential: event context auto-populates standard fields. Business: map qualifying answers to any field in your org.
Every time a contact views a digital card, opens a document, or watches a video — at the show or days later — a Content Signal syncs to Salesforce as a Task on the Contact. Who opened your technical spec sheet on Tuesday. By name. With time spent.
Task creation can trigger Salesforce Flows — e.g. "Spec sheet viewed → create AE follow-up task within 4 hours."
🔧 Salesforce admin or RevOps? Need the full field mapping spec — object API names, field types, validation rule behaviour, and sandbox setup?
View technical documentation →From the first badge scan on the show floor to a post-event content signal — here is what the Salesforce record looks like at each stage.
Every BoothMaven sync event creates a Salesforce record you can trigger Flows on — Contact field update, Task creation, Campaign Member status change. These are the six automations event teams set up first.
Note: Salesforce starts on Essential ($149/mo). Not available on Capture. For Capture users needing CRM sync, HubSpot basic sync is included.
| What syncs | Capture $49/mo |
Essential $149/mo |
Business $399/mo |
|---|---|---|---|
| Salesforce integration available | ✗ | ✓ | ✓ |
| Contact + Account created / matched | ✗ | ✓ | ✓ |
| Campaign + Campaign Member per event | ✗ | ✓ | ✓ |
| Voice & text notes as Activity Notes | ✗ | ✓ | ✓ |
| Meeting activities as Tasks | ✗ | ✓ | ✓ |
| Content Signals as Tasks | ✗ | ✓ | ✓ |
| Apollo.io company enrichment | ✗ | ✓ 200/mo | ✓ Unlimited |
| Custom field mapping — any SF field | ✗ | ✗ | ✓ |
| Two-way meeting sync ↔ | ✗ | ✗ | ✓ Business only |
No custom code, no Apex, no developer. OAuth to connect, configure field mapping in the web portal, scan a test badge.
Settings → Integrations → Salesforce → Connect. Authorise via OAuth. Under 60 seconds. Supports Production and Sandbox orgs.
Settings → Salesforce → Field Mapping. For each qualifying question, pick the target Salesforce field from a dropdown. Essential plan: skip — standard fields sync automatically.
Business plan only — standard fields auto-populate on Essential
Create your event in BoothMaven. A Salesforce Campaign is created automatically. Scan a test badge. The Contact, Account, and Campaign Member appear in Salesforce within seconds.
BoothMaven connects to your Salesforce org via OAuth and syncs every contact captured at a trade show, conference, or event in real time — within seconds of the badge scan. Each event automatically creates a Salesforce Campaign. Every captured contact becomes a Campaign Member on that Campaign, with a Contact and Account created or matched simultaneously. No CSV, no batch upload, no integration middleware. If the venue has no WiFi, contacts queue on-device and sync on reconnection. BoothMaven maintains a 99.5% sync success rate and the web portal shows a live log per contact.
The Salesforce Campaign object is the native Salesforce way to track marketing and event attribution — built into every edition of Salesforce. BoothMaven creates one Campaign per event automatically, with event name, dates, and type pre-populated. Every captured contact becomes a Campaign Member linked to that Campaign.
This means your Salesforce Campaign ROI reports work natively — which events generated the most leads, which Campaign Members converted to Opportunities, and what revenue was influenced by each event. No custom reporting or development required. Most tools push event leads into a flat contact list and lose all event attribution. BoothMaven doesn't.
Two-way meeting sync means meetings booked in BoothMaven appear in Salesforce as Task records, and when a rep updates the meeting outcome in Salesforce — marking it Completed or No-Show — that update syncs back to BoothMaven automatically. Reps who live in Salesforce can update outcomes there without touching BoothMaven. Both systems stay in sync, no double-entry required.
Two-way meeting sync is available exclusively on the Business plan ($399/mo). The Essential plan syncs meetings from BoothMaven to Salesforce as Tasks but outcomes do not sync back. Both plans sync meeting date, time, type, rep, and booking flow source.
No. BoothMaven deduplicates against Salesforce by email match first, then phone, then fuzzy name and company. If a match is found, the existing Contact is updated. BoothMaven also respects your existing Salesforce duplicate detection rules — if your org has duplicate rules configured, BoothMaven checks field validation before writing and will not create records that violate those rules.
If the same person visits your booth at a second event, BoothMaven's "Met Again" detection adds a new Campaign Member on the new event Campaign and a new Activity on the existing Contact — no duplicate Contact is created. Their full event history accumulates on one Salesforce record across every event they attend.
Salesforce integration starts on the Essential plan ($149/mo) — it is not available on the Capture plan. Essential includes Contact and Account sync, Campaign and Campaign Member creation, voice and text notes as Activity Notes, meeting Tasks, Content Signals as Tasks, and Apollo.io enrichment (200 credits/mo). The Business plan ($399/mo) adds custom field mapping to any Salesforce field, unlimited Apollo enrichment, and two-way meeting sync. Both plans are available as Single Event licences ($299/event for Essential) for teams exhibiting fewer than three times per year.
Setup takes under 10 minutes. Your first event contact appears in Salesforce as a Contact, Account, and Campaign Member — before the next visitor steps forward.
Essential from $149/mo · Business from $399/mo · Cancel anytime
