Know Who Opened Your Pricing Sheet
Three Days After the Event. By Name.
- Named buyer intent signals — every content engagement at any trade show, conference, or exhibition matched to a contact record by name
- Post-event tracking — signals fire days after the event when a known contact opens your brochure, pricing sheet, or demo video
- CRM-native — every signal synced to HubSpot or Salesforce as a Timeline Activity, triggering automated follow-up sequences
Growth and Enterprise plans · HubSpot & Salesforce sync included
Stop Guessing Who to Call First.
Let Buyer Behaviour Tell You.
Lead enrichment appends verified firmographic data to every contact captured at the event — automatically, in seconds, without the rep leaving the booth conversation.
Named Signals Per Contact — Intent, Not Just Clicks
Every time a known contact views a Video Card, downloads a brochure, or opens a Quick Share link — at any point before, during, or after the event — a Content Signal is generated and attached to their record. This is named buyer intent tracking: not anonymous page views, but identified contacts showing purchase behaviour.
- Named, not anonymous — signals matched to identified contacts; unidentified scans matched automatically when the visitor is later captured by a rep
- Post-event signals — a contact who opens your pricing sheet three days after the show is displaying buying behaviour that fires an immediate alert
- Six signal types — Product Video Viewed, Brochure Downloaded, Pricing Sheet Opened, Case Study Viewed, Demo Requested, Company Overview Viewed
- Works across delivery channels — signals fire whether content was shared via QR sticker, Quick Share, or email link
Content Engagement Analytics — What Buyers Actually Care About
Content Engagement Analytics shows which Digital Cards are being viewed most — broken down by card type, event, time period, and delivery channel. The marketing team at a SaaS company discovers their pricing sheet outperforms their case study 212 to 89 views. That’s not something they would have known from gut feel.
- Dashboard shows total scans, unique viewers, view-to-scan ratio, and top-performing content across all events
- Per-event breakdown — see which content performs best at which shows; a case study that resonates at HIMSS may underperform at SaaStr
- Informs future content strategy — high-view content gets more investment, low-view content gets replaced or repositioned
- Provides the first quantitative evidence of content ROI from events — a metric CMOs have historically been unable to generate
Every Signal Synced to HubSpot and Salesforce — Automatically
Every Content Signal is pushed to HubSpot or Salesforce as a Timeline Activity — showing the content item, delivery channel, timestamp, and event context. When an AE opens a contact record, they see the full buyer journey: badge scanned at Hannover Messe, demo shared, video viewed that evening, pricing sheet opened three days later. The conversation starts informed.
- HubSpot Timeline Activity created for every signal — filterable, reportable, and usable in workflow triggers
- Salesforce Task or Activity created — AE sees content engagement before the follow-up call without a briefing
- “Pricing Sheet Opened” signal triggers a priority follow-up sequence in HubSpot — the strongest post-event intent signal available
- Works across delivery channels — signals fire whether content was shared via QR sticker, Quick Share, or email link
Explore More Powerful Features
Enrichment feeds the lead score. The lead score triggers routing. Every feature in BoothMaven connects — scan, enrich, score, meet, follow up.
Ready to know who’s reading your pricing sheet?
Every content view. Named. In your CRM.
Stop guessing. Start calling the right people first.