Lead Qualifying Questions

Ask the Right Questions.
Score Every Answer. Route Automatically.

  • Up to 20 custom questions — multiple choice, dropdown, free text, or yes/no per event
  • Captured mid-scan — questions appear immediately after every badge or card scan
  • Score-triggered routing — hot leads routed to senior reps, cold leads to nurture sequences automatically

All plans from $49/mo · Up to 20 questions · Works offline

--> 9:41 BoothMaven Qualify Lead · Marcus Chen MC Marcus Chen · CTO · BuildCo Badge scanned 9:41 AM · CES 2026 Question 2 of 4 Decision timeline? Q2 2026 ✓ Annual software budget? Under $20k $20k – $100k $100k – $500k $500k+ Next Question → Current score 74 / 100 updating live Question types Multiple choice · Dropdown Yes / No · Free text Questions per event 20 maximum Score updates Live as each answer is selected Score triggers routing ≥80 → Senior rep + Slack alert 50–79 → Standard follow-up Under 50 → Nurture sequence Configured once · runs every show
Ask. Score. Route. Every lead qualified at the booth.
What It Does

Know What Every Lead Needs
Before You Leave the Booth.

A badge scan tells you who someone is. Qualifying questions tell you whether they're worth following up with, what they need, and how urgently — before they've walked ten steps away from your booth.

Capability 1

Questions Appear Instantly After Every Scan

The moment a badge or card is scanned, your qualifying form appears — tailored to the event and the rep's role. The visitor can answer on the rep's screen in 30 seconds while the conversation is still live. No clipboard, no follow-up survey.

  • Questions triggered automatically after every badge scan, card scan, or manual entry
  • Up to 20 questions per event — configure different sets for different shows
  • Multiple choice, yes/no, dropdown, and free text question types all supported
  • Works fully offline — answers stored on-device and synced to CRM on reconnect
BoothMaven qualifying questions form appearing immediately after badge scan with multiple choice answer options 9:41 BoothMaven Qualify Lead · CES 2026 Marcus Chen · CTO · BuildCo Industries Q1 of 4 Decision timeline? This quarter Q2 2026 ✓ H2 2026 No timeline Annual software budget? Under $20k $20k–$100k $100k+ ✓ $500k+ Live score: 82 / 100 Hot Lead Next Question →
BoothMaven question builder showing custom qualifying questions being configured with score weights per answer Question builder — configure once per event Q1 · Multiple choice Decision timeline? Score: 0–25 pts This quarter +25 · Q2 2026 +20 · H2 2026 +10 · No timeline +0 Q2 · Multiple choice Annual software budget? Score: 0–30 pts $500k+ +30 · $100k+ +25 · $20k+ +15 · Under $20k +0 Q3 · Yes / No Are you the decision maker? Score: 0–25 pts Yes +25 · No +10 (still valuable, just longer cycle) Q4 · Multiple choice Current lead capture solution? Score: 0–20 pts Rented scanner +20 · Spreadsheet +20 · Competitor +15 · None +20 Total: 100 points · Configure once before the show Score ≥80 → Hot Lead · Senior rep assigned + Slack alert Score 50–79 → Warm · Standard follow-up sequence triggered Score under 50 → Cold · Long-term nurture sequence
Capability 2

Configure Once — Scores Every Lead All Show

Build your question set before the event using BoothMaven's question builder. Assign score weights to each answer. BoothMaven calculates a 0–100 lead score automatically from the responses — live, as the rep works through the questions.

  • Score weights assigned per answer — build your own qualification logic
  • Different question sets for different events — configure per show, not per rep
  • Lead score updates live as each answer is selected — rep sees it before finishing
  • Score feeds into routing, CRM tagging, and follow-up sequence selection
Full Lead Scoring details →
Capability 3

Answers Arrive in HubSpot and Salesforce — Complete

Every qualifying answer is synced to HubSpot or Salesforce as a custom field on the contact record — alongside the lead score, voice note, event context, and badge scan details. Your sales team knows exactly where each lead stands before the first call.

  • Answers mapped to custom HubSpot contact properties or Salesforce fields
  • Lead score arrives as a dedicated field — filterable, sortable, reportable
  • Hot leads (score ≥80) trigger Slack or email alerts via Zapier within seconds
  • All answers visible on the contact timeline — full qualification history preserved
HubSpot contact record showing qualifying answers from trade show badge scan synced as custom contact properties Answers in HubSpot — all custom fields HubSpot Marcus Chen · CTO · BuildCo Industries Lead Score: 82 · CES 2026 · Hot Lead QUALIFYING ANSWERS · CES 2026 Decision timeline Q2 2026 Annual budget $100k – $500k Decision maker Yes Current solution Rented badge scanner BoothMaven lead score 82 / 100 · Hot Lead Score ≥80 → Slack alert sent · Senior rep assigned Hot lead follow-up sequence triggered automatically
More to Explore

Explore More Powerful Features

Qualifying questions feed the lead score. The lead score triggers routing. Routing fires follow-up sequences. Every feature in BoothMaven connects to the next.

Ready to qualify every lead at the booth?

Ask. Score. Route. Every lead qualified
before they leave your booth. All plans from $49/month.