BoothMaven fires a trigger every time one of these five events occurs — at any trade show, conference, or exhibition. Connect any trigger to any action in any Zapier-supported app, or consume the raw webhook in your own systems.
Fires whenever a rep scans a badge, photographs a business card, or manually enters a contact at any event.
Fires when a lead's score passes your configured threshold (default ≥80). The payload includes score, contact data, and qualifying answers.
Fires when any meeting is confirmed — on-spot at the booth, pre-event from an invite link, or via the public booth booking link.
Fires when a rep marks a meeting as Completed, No-Show, or Rescheduled. Payload includes outcome and any post-meeting notes.
Fires when a named contact views a video, downloads a brochure, or opens a pricing sheet — at any point before, during, or after the event.
Raw JSON payload pushed to any endpoint — no Zapier required. Push to internal BI platforms, custom CRM builds, or data warehouses that don't connect via Zapier.
BoothMaven supports three integration paths depending on your team's technical capability — from a marketer clicking through a Zapier workflow to a developer consuming a raw webhook into a custom data pipeline.
These are the most common Zapier workflows our customers build at their first event — copy them, adapt them to your tools, and run them at every trade show, conference, or exhibition automatically.
The moment a badge scan scores 80+, the entire sales team sees it in Slack — name, company, score, and qualifying answers — within 60 seconds. Creates culture around event capture quality.
Every new contact captured at any conference or trade show is automatically enrolled in the correct Marketo list — by event name, industry, or score tier. No post-event import required.
Every scan appended as a new row in Google Sheets — name, company, score, event, rep, and timestamp. Event managers monitoring from HQ see the lead count grow in real time during the show.
When any meeting is confirmed at the event, an Asana task is created and assigned to the owning rep — with the contact name, company, meeting time, and a link to the BoothMaven record.
When a named contact opens the pricing sheet — at any point after the event — the owning AE receives an instant notification with the contact's name, company, and a link to their CRM record.
When a booth demo meeting is marked completed, a personalised Intercom conversation is automatically started — opening a digital follow-up channel while the meeting is still fresh.
Zapier and Webhook integrations are available on Growth and Enterprise plans. The contact capture trigger is included on all plans.
| Feature | Capture $49/mo |
Essential $149/mo |
Growth $399/mo |
|---|---|---|---|
| Zapier integration (new contact trigger) | — | — | ✓ |
| Lead scored above threshold trigger | — | — | ✓ |
| Meeting booked & completed triggers | — | — | ✓ |
| Content signal trigger (post-event) | — | — | ✓ |
| Direct webhook (raw JSON payload) | — | — | ✓ Enterprise |
| Multi-step Zap support | — | — | ✓ |
| Webhook payload verification (signature) | — | — | ✓ Enterprise |
No developer needed. No IT ticket. Connect BoothMaven to Zapier, pick a trigger, choose an action, and your first automated workflow is live before the next conference.
In your BoothMaven web portal, navigate to Settings → Integrations → Zapier. Copy your API key — this is all Zapier needs to connect.
Search for BoothMaven in Zapier. Choose a trigger event, authorise the connection with your API key, then pick your action — Slack, Marketo, Google Sheets, or any of 5,000+ apps.
Use the Zapier test function to fire a sample trigger. Verify the action landed in your target app. Switch the Zap on. It runs automatically at every event from this point forward.
A free Zapier account is sufficient for single-step Zaps — for example, sending a Slack message when a lead scores above 80. Multi-step Zaps (e.g. filter by score, then post to Slack AND create an Asana task) require a paid Zapier plan. BoothMaven does not charge additionally for Zapier usage — it is included in your Growth or Enterprise plan.
BoothMaven fires the trigger payload within 2–5 seconds of the scan event. Zapier's processing typically adds another 10–60 seconds depending on your Zapier plan tier (paid Zapier plans process faster than free). In practice, a hot lead badge scan at Dreamforce results in a Slack notification appearing within 60 seconds of the physical scan — well within the time the visitor is still at the booth.
Zapier and the native HubSpot/Salesforce integrations run in parallel — they are not alternatives. The native CRM sync handles contact creation and field mapping to your CRM. Zapier handles everything else: Slack notifications, task creation, Google Sheets logging, and any other tool that isn't HubSpot or Salesforce. Most Growth and Enterprise customers run both simultaneously at every trade show, conference, and event.
The webhook payload varies by trigger type but always includes: the trigger event name, a timestamp, the event context (event name, booth number), and the full contact object (name, email, company, title, lead score, qualifying question answers as key-value pairs). The Meeting Completed trigger additionally includes the outcome and meeting notes. The Content Signal trigger includes the content item name, delivery channel, and view duration where available. Full schema documentation is available in the developer docs.
BoothMaven's offline mode stores all scans locally when there's no connectivity — at convention centres, exhibition halls, and outdoor events with poor WiFi. When connectivity is restored, contacts sync to the server and trigger events fire in order. Webhook and Zapier triggers are queued during offline periods and dispatched automatically when the device reconnects. No scans are lost and no triggers are dropped — the queue is persistent on-device.
One Zap. Every trade show, conference, and exhibition automated. Hot leads to Slack in 60 seconds. Set up in under 10 minutes.
Growth and Enterprise plans · Cancel anytime
