You spent £30,000 on a conference booth. Three days at Dreamforce or SaaStr. You come back with 300 contacts in a spreadsheet, no qualification data, and no scores. Every lead looks identical. So 10 people get called and 290 get a generic email that goes out four days late — if at all.
60–70% of event leads receive no follow-up. Not because your team is lazy — because the data you came back with gave them nothing to act on. BoothMaven fixes this at the moment of capture, not after the event is over.
See How BoothMaven Fixes ThisHow a 6-person SaaS SDR team uses BoothMaven as their tech event lead management software — from the first badge scan to post-event content signal, end to end.
HubSpot full field mapping configured. Qualifying questions built — budget, buying timeline, current tool, company size, decision-making role. Lead scoring rules set. Pre-event meeting invitations sent to the target attendee list. Reps arrive at the conference with calendar slots already booked.
Badge or QR reads in under 2 seconds. The qualifying questions pop up mid-conversation — dropdown answers, no typing. Works fully offline at the booth. The visitor never notices it's happening. Every rep captures the same data, every time, at every event.
The lead score surfaces on the rep's phone immediately. For hot leads, the rep taps "Book Meeting" — a calendar picker opens, the visitor picks a slot, and a branded confirmation email lands in their inbox before they reach the adjacent stand. Simultaneously, a Slack alert fires to your VP of Sales via Zapier. The pipeline moment is captured in under 90 seconds.
Score 50–79: the rep shares the demo video or pricing sheet via Quick Share. The link is tracked. When the contact opens it — two days after the conference, a week later, at any point — a Content Signal fires in HubSpot as a Timeline Activity. Your rep sees it and calls within the hour. That's the difference between a follow-up that lands and one that doesn't.
Score under 50: the contact is enrolled in a score-triggered post-event email sequence automatically. On the Business plan, AI-personalised follow-ups are written individually per contact using voice note context, qualifying answers, and content signal data. Your team focuses on the 18 demos. The machine handles the 282.
Every event, conference, and trade show generates three types of intelligence. Most tools only give you the first one.
Badge scan → name, email, company. Enriched with company size, tech stack, revenue, and LinkedIn via Apollo.io. Qualifying answers captured mid-conversation. Voice notes for context that doesn't fit a dropdown.
Pre-event scheduler fills your calendar before the conference starts. On-spot booking converts conversations to confirmed demos before the visitor walks away. Post-show: meetings sync to HubSpot or Salesforce with context attached.
QR stickers on every display, stand, and product at the event. Quick Share for digital cards, brochures, and videos. Every open, every view, every download tracked by name — surfaced in HubSpot days after the conference ends. Zero competitors offer this.
Most lead capture tools are tied to a specific event organiser's badge system. If that organiser doesn't support them, you're back to a spreadsheet. BoothMaven reads standard QR codes and barcodes used by virtually every modern event registration platform — so your team uses the same app at every event, every conference, and every trade show on your calendar, without re-training or re-configuring.
Creates the event in the web dashboard, configures qualifying questions and scoring rules, sets up HubSpot field mapping, monitors the live lead feed from the office during the conference, and reviews the post-event ROI report 48 hours after the show closes.
Configures HubSpot full field mapping so qualifying answers land in the right custom properties. Builds scoring rules. Sets up Zapier triggers for hot-lead Slack alerts. Ensures every event produces clean, attributed pipeline data — not a flat list of names.
Scans badges, answers qualifying questions, adds a 20-second voice note with context the dropdown couldn't capture. Sees the lead score immediately. Taps "Book Meeting" for hot leads. Shares a tracked content link to warm ones. Every action syncs to HubSpot in real time — no batching, no waiting.
Gets the auto-generated post-event ROI report 48 hours after the conference closes — contacts captured, meetings booked, content engagement rates, pipeline attributed. Finally able to answer the board question: "Was Dreamforce worth it?" with data, not estimation.
This is what the Monday after the conference used to look like — and what it looks like now.
"First time we've come back from a conference and been able to tell Sales which leads to call on Day 1 — with actual data behind it."
— Field Marketing Manager, B2B SaaS company
From your Field Marketing Manager evaluating the platform to your RevOps lead asking about HubSpot field mapping — these are the questions we hear most from IT and SaaS event teams.
Book a 20-Minute WalkthroughWe'll walk through the exact workflow for your next event — no generic demo.
Book a 20-minute walkthrough and we'll show you exactly how BoothMaven works for your specific event — qualifying questions, HubSpot field mapping, content signal setup, and meeting booking flow. Tailored to your team, not a generic demo.
Setup in under 5 minutes · Works offline at any venue · No organiser lock-in
