Follow up within 24 to 48 hours for meaningful contacts. Reference where you met, mention something specific, keep the promise you made, suggest one relevant next step and make replying easy. Do not send identical bulk messages.
Follow-up is where event networking becomes a relationship rather than a momentary exchange.
Framework
Follow up after a networking event: timing
| When | What to do |
|---|---|
| Same day | Capture context and connect where appropriate |
| 24 to 48 hours | Send a personalised message for meaningful contacts |
| First week | Complete promised introductions, resources and meetings |
| Later | Continue only with a relevant reason |
Timing depends on the relationship, the promise you made and the person's preference.
Framework
A follow-up message in five parts
Email and LinkedIn templates
Hello [Name], it was good to speak at [event] about [topic]. You mentioned [specific point]. As promised, here is [resource or introduction]. Would a short call on [day] be useful? Either way, thank you for the conversation.
Worksheet
Worksheet: follow-up tracker
| Contact and where met | |
| Message date | |
| Promised action | |
| Next step | |
| Owner | |
| Status |
Frequently asked questions
How do you follow up after meeting someone at an event?
Reference where you met, mention something specific, follow through on what you promised, suggest a relevant next step and make the response easy. Send it within 24 to 48 hours for meaningful contacts.
When should you follow up after a networking event?
Capture context the same day, send a personalised message within 24 to 48 hours for meaningful contacts, and complete any promised actions within the first week.
What do you write in a follow-up message after a conference?
Mention where you met, one specific point from your conversation, deliver what you promised and suggest one clear next step.
Should I follow up on LinkedIn or by email?
Use the channel the person prefers. If you did not agree one, email suits a message with a resource, and LinkedIn suits a short note and a connection.